GyanamDigital Marketing Institute
A "90% placement" claim can mean almost anything — including unpaid internships counted as placements, or a tiny batch size making the percentage easy to inflate. Always ask for specifics: how many students, what roles, what salaries, and whether you can speak to a few of them directly.
Placement percentages are one of the most persuasive numbers an institute can advertise — and one of the easiest to make look impressive without much substance behind it.
Why placement percentages are easy to manipulate
If a batch only has 10 students, "90% placed" is just 9 people — a number so small it can shift dramatically based on how loosely "placed" is defined. Add in unpaid internships, self-employment, or a single freelance gig counted as a "placement," and the percentage stops meaning very much at all.
Questions to ask behind any placement claim
Ask directly: out of how many total students, in which specific batch, in what roles, at what salary range, and over what time period? A genuine institute will answer these plainly. If the answers get vague or evasive, treat that as useful information in itself.
What a genuinely good placement track record looks like
Real proof looks like being able to speak to two or three actual alumni directly, hearing specific role titles and companies, and a track record that holds up consistently across batches — not just one standout year mentioned repeatedly.
Why some good institutes don't lead with placement stats at all
Plenty of genuinely strong institutes focus their marketing on skills and portfolio quality instead, because they know a certificate or percentage isn't what actually gets someone hired — their work does. Absence of a big placement number isn't automatically a red flag.
How Gyanam approaches this honestly
We don't promise a guaranteed job or a headline placement percentage. We focus on building real skills, a genuine portfolio, and pointing students toward real internship and work opportunities — and let you judge for yourself by talking to our students.
Talk to our students directly
We'll happily connect you with current or past students so you can ask them anything, unfiltered.
Chat on WhatsAppFrequently asked questions
Why are placement percentages easy to manipulate?
Small batch sizes make percentages swing wildly, and counting unpaid internships or self-employment as placements inflates the number further.
What questions should I ask about a placement claim?
Ask how many total students, in which batch, what roles, what salaries, and whether you can speak to a few of them directly.
Is it a bad sign if an institute doesn't lead with a placement percentage?
No, not necessarily. Some genuinely good institutes focus on skill and portfolio building rather than a marketed placement statistic.
Does Gyanam guarantee placement?
No one honestly can guarantee a job. We focus on building real skills and a portfolio, and guide students toward genuine opportunities.
What is a more useful sign of a good institute than a percentage?
Real conversations with past students about their actual experience and outcomes tell you far more than any single statistic.