GyanamDigital Marketing Institute
Basic thread or mauli rakhis start around ₹1 to ₹10 each. Mid-range beaded or simple stone-work rakhis run ₹10–25. Premium rakhis with rudraksha, detailed stonework or lumba pairs go up to ₹50 and beyond. Price mostly reflects materials and finishing, not sentiment.
We're Gyanam, a digital marketing training institute based in Udaipur, and every Raksha Bandhan we see the same question from students planning family shopping trips: what's the actual difference between a ₹5 rakhi and a ₹45 one? Here's a simple breakdown by price tier.
₹1–10: Basic thread & mauli rakhis
The simplest rakhis are a plain cotton thread or mauli (the sacred red-and-gold thread), sometimes with a tiny bead or charm. These are sold loose by the dozen in most local markets and are the standard choice when tying rakhi to a large number of relatives, friends and neighbours.
₹10–25: Mid-range designer rakhis
At this range you start seeing rakhis with small beadwork, basic stone settings, or simple kids' cartoon designs. These are a step up in finish and are usually the most popular range for tying to immediate family, since they look a little more special without a big spend.
₹25–50: Premium rakhis
Premium rakhis in this range typically include rudraksha beads, more detailed stone or thread work, and lumba rakhi pairs (an additional bracelet-style rakhi that a sister-in-law ties to a brother's wife). The extra cost usually comes down to more materials and hand-finishing, not brand markup.
Beyond ₹50: Silver, gold-plated & luxury rakhis
Above this range, you'll find rakhis with silver or gold-plated elements, or designer pieces meant to double as jewellery after the festival. These are a smaller category and usually bought as a one-off special gift rather than for tying to multiple relatives.
Where to shop by budget in Udaipur
Bapu Bazaar and Hathipole are reliable for budget and mid-range rakhis, with plenty of loose options to mix and match for a big family. For premium and designer rakhis, the shops around Chetak Circle and City Palace Road tend to carry a wider, more curated selection.
A simple tip for big families
Mix your budget: pick one or two premium rakhis for the people you're closest to, and fill the rest of the list with reliable ₹10–25 designs. Nobody remembers the price of the rakhi they were tied — they remember that you showed up.
Turn an eye for detail into a career
If you enjoy noticing what makes a product or a price point work, that instinct is useful in marketing too. Explore our Digital Marketing courses in Udaipur.
Chat on WhatsAppFrequently asked questions
Can you really get a rakhi for Re 1?
Yes. Basic cotton thread or mauli rakhis sold loose in local markets commonly start around Re 1 to Rs 10 each, especially when bought in bulk.
What do you get for Rs 10 to Rs 25?
This range typically covers rakhis with small beads, simple stone work, or basic kids' cartoon designs - a step up in finish from the most basic thread rakhis.
What makes a rakhi "premium" under Rs 50?
At this range you typically find rudraksha rakhis, detailed stonework, and lumba rakhi pairs, which cost more due to the extra materials and finishing.
Is it worth buying an expensive rakhi?
It depends on preference - price mostly reflects materials and design detail, not sentimental value, so a Rs 5 rakhi tied with care means just as much as a Rs 500 one.
Where can I buy rakhis by budget in Udaipur?
Bapu Bazaar and Hathipole are good for budget and mid-range rakhis, while shops around Chetak Circle and City Palace Road tend to carry more premium and designer options.